Premier Hockey Federation Names HEARTLENT Group as Agency of Record
November 3, 2022 – Premier Hockey Federation (PHF) News Release
BOSTON, MA – The Premier Hockey Federation (PHF) has named HEARTLENT Group as its agency of record for the next two years which includes the 2022-23 and 2023-24 PHF seasons. Led by Head of Creative, Elliot Gerard, HEARTLENT Group will develop the creative direction for the league with a scope that features enhanced video production, social media and website graphics.
HEARTLENT worked closely with the PHF throughout the 2021-22 season on the development and branding around the All-Star Showcase, a new logo design, and branding for the Isobel Cup Playoffs, and most recently helped develop the identity for the league’s newest team, the Montreal Force.
“As the PHF and women’s professional hockey enter a new era of growth, our goal is to continue to elevate the sport and most importantly, the players,” said Reagan Carey, PHF Commissioner. “HEARTLENT Group has the unique ability to bring our creative visions to life across a variety of platforms within our community, and is the ideal partner to help us showcase the passion of our players, teams, and league as we continue to connect with more fans and partners.”
The PHF has recently marked several milestones, including the expansion to seven teams, a historical salary cap increase, enhanced player benefits, upgraded facilities, and a more robust broadcast partnership with ESPN. Its eighth season, which features a record 84 games to be played over 19 weeks, begins Saturday, November 5.
“HEARTLENT Group is thrilled to partner with the Premier Hockey Federation and support the league as it continues to evolve and grow,” said Gerard. “We are fully invested in the success of the sport and its players. We can’t wait to get to work on the new creative approach for the PHF and are building an extremely talented creative team including designer Dominique Nwoko, who will be leading graphic design for the season.”
Co-founded by Elliot Gerard, Jonah Ballow, and Keith Stoeckeler, HEARTLENT Group specializes in creative and strategy across sports and lifestyle. The group is trusted by professional teams, leagues, and athletes, with clients spanning the professional sports landscape as well as major brands, and numerous cause-related and political campaigns.
Live coverage of the PHF regular season, special events, and the Isobel Cup Playoffs will stream exclusively on ESPN+ in the United States, and to ESPN International affiliates which includes TSN in Canada. Tickets for all games are on sale and can be purchased online with details at www.premierhockeyfederation.com/tickets.
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